The Brief
Driven By Limo started as a small but successful limousine and hire car company based in Sydney. When Driven By Limo approached Sharkey Media, the vision was to create a national network of limousines and hire cars which provided the same consistent quality of service in all of the states and territories of Australia. To ensure 100% reliability, the system needed to be able to handle large numbers of online bookings, price calculations based on road distances, and accurate dispatch.
The Ideas
Sharkey Media proposed a custom software solution which allowed Driven By Limo to accept all bookings online using credit card payments. Customers were able to make a booking online and have their requirements confirmed immediately. Booking management is made easy with a carefully designed system which allows over 1000 jobs a week to be managed by only skeleton staff.
The Execution
The success of the website comes from the refinement of the system based on user feedback and experience. Sharkey Media were instrumental in acquiring the large number of bookings for Driven By Limo. The development of a comprehensive search engine optimisation (SEO) plan resulted in Driven By Limo appearing as the top return for many queries (such as "limousine", "limo" and "limousine hire" [2nd]) on Google Australia. This, backed with a closely managed Google Adwords campaign, means that Driven By Limo is growing rapidly as a business, and has the software necessary to handle the increased demand.
