Twitter chatter and social networking failures

30/11/09 posted by Liz Niland

Twitter co-founder Biz Stone has revealed how he hopes to actually make some money off his ever-growing micro-blogging juggernaut. As reported on Wired, his plan for success will be fully revealed in early 2010 but he did mention it will be by way of “non-traditional” advertising. Recently Twitter gained an undisclosed - but no doubt meaty - sum from Google and Microsoft’s Bing to allow real-time search engine access to public content posted by Twitter users, which could provide a clue to the meaning of this "non-traditional" talk. 

Stone also went on to say Twitter will soon be available in more languages - beginning with French, German, Italian and Spanish - and are on the hunt for more partnerships with websites (such as the one they have with professional social networking site LinkedIn).

Some of Australia’s biggest brand names are failing on their social networking skills, reports The Australian. Public relations agency Burson Marsteller have released research stating that many of the top 20 brands in the country are not putting their best foot forward online. It has been suggested that a lack of strategy can be blamed for the low levels of successful engagement with social networking.

More than just having a Facebook fan page, social networking should involve a range of approaches and, most importantly, be integrated into the web design, as well as with the ongoing objectives for the organisation. It also requires continued investment and the provision of client/customer interaction, fresh and interesting content and a strategy to allow for eventual return on investment. Got no idea where to start? Contact us for help.