Nexus One and the social media detox

07/01/10 posted by Liz Niland

Finally it has arrived. After months of rumours, speculation and grainy spy photos, the Google Nexus One smartphone is here. Don’t get too excited though - it’s not going to be available Down Under for some time yet. Billed as iPhone’s biggest potential rival thus far, the Nexus One is exciting die-hard Googlers for its integration with stablemates Youtube and Picasa. Some tech bloggers aren’t convinced with Fred Vogelstein of Wired suggesting Google have merely created a “me too” product, spending “untold millions of dollars to produce another iPhone — two years late”. Only time will tell if the Nexus One has what it takes to ruffle the feathers of Apple.

And although the Nexus One, like the iPhone, has integration with social networking sites like Facebook, January 2010 is shaping up to be a web detox month. Twitter favourites John Mayer and Stephen Fry are both taking time out from their regular updates to reconnect with the real world and focus on other interests. Although this might seem like a difficult or unwise move, taking a short break from social sites provides some thinking time to adjust your online strategy and reposition your brand, better reflecting your business goals for the year ahead.

Mashable posted an interesting article this week about ensuring you engage users that join your online networking efforts. While it is easy enough to post a tweet here and a Facebook update there, actually engaging your followers takes a little more effort. One suggestion is to focus on quality rather than quantity. “Organizations should use well the social media platforms they’re already on rather than spreading themselves thin for the sake of being everywhere online.” Perhaps a social media detox and reposition would be a worthwhile move for many of us.