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Web design gets social
Web design is constantly redefining itself to adapt to ever-changing technology, business and consumer demands. As we know, the look and feel - and the usability - of your website could make or break you in the eyes of a potential client. However some types of business are less adaptable to the web than others - for example, newspapers and the printed media have particularly suffered alongside the growing prominence of blogs and social networking sites, as well as the use of mobile phones to check out the internet.
Mashable has explored five innovative news websites that challenge the way we think of information consumption: Wikileaks, ChicagoNow, EveryBlock, Fwix and Spot.Us. Each of these websites plays on the social aspect of today's technology, by turning journalism into a community effort. Most of them also have some sort of mobile or local component, making them perfect for people to contribute local information on the go. While these websites are still in their wonder years, the take home message is to make sure your business's web design is adaptable to the changing demands of your prospective clients'.
A good SEO tip to remember is that Google adores websites with constantly updated content. So what better way to achieve this than a blog or some other type of community involvement? It might be a small task to regulate the content, but it will give your website a consistent stream of new and varied content, which would require a small team to match if you tried doing it in-house. The capacity for public input, as well as stunning web design, should see your website soar through the ranks of search engines, as well as keep people checking back for more.
