Start Something Big
Billion Dollar Web Businesses
One question I’m frequently asked in interviews is if I think the web still holds a lot of potential or if it will stagnate or slow down in the near future. The answer is that we’re only just at the start of what the web is capable of in terms of businesses. Although many businesses are succeeding in finding their place online, 90% of the websites (particularly small and medium business websites) are very poorly designed.
The websites look bad, their loading time is slow, they have splash pages, they don’t give the reader enough information and they don’t use proper sales and online marketing techniques. Simply put, they are nowhere near as good as they could and should be.
Nowadays online, people are very particular and very discriminating. It doesn’t cost them anything to keep clicking back and visiting a different website. It's not as though they drove all the way to their local Harvey Norman, realized they weren’t pleased with the product or salesperson and decided to drive 5km to the next shop. On the web, if visitors don’t like you, they can go to your competitor in a matter of seconds. You’ve got ONE chance with these people. If you get it right, you can create a digital platform that provides a strong return of investment and creates real business value.
