Start Something Big
Social Media
Social Media is a relatively new buzz term that describes digital communication between human beings - the ability to share video, audio, photos and discuss this media.
Social Media exists on sites such as Facebook where users can create a profile, upload images, have discussions and add virtual friends.
The rise of such media has opened many possibilities for savvy business owners. Firstly, consumers are sharing increasing amounts of personal information online which is able to be data mined by sites like Facebook providing the chance to target market like never before. For example, if I am marketing an e-commerce site that sells cricket bats online I can target males in an age range of 14-36 who are interested in cricket.
We have ran several campaigns using this advertising medium and the results have been mostly effective - conversion rates are much higher due to having pre-qualified leads.
The second benefit to businesses is communication. Just like your daughter might upload some photographs of the party she attended to share with friends, so to can businesses. Your business can upload information about what you are currently working on, your latest marketing material and even important events to your customers. This medium allows you to engage at a personal level with consumers and humanise your business and brand. Other users of social media sites such as Facebook can become "fans" of your business and help create awareness right across the internet.
So some benefits of social media to consider are:
- Increased brand and business awareness
- The ability to target market to consumers
- Increased product awareness
- Better Public Relations
- Better Digital Marketing
Sharkey Media can help you with your digital strategy and teach you how to use social media effectively.
